6/30/2024
Agriculture is essential to any country’s economy. Agriculture is crucial not only for feeding a country’s population but also for its impact on other businesses. The paradox of agri-food companies generating substantial profits despite seemingly high product prices is explored in this article, focusing on the role of digital marketing within the agri-food industry. Enhanced digital marketing performance leads to efficient advertising campaigns, through reduced advertising costs and increased resource efficiency. To do so, the authors collected web analytical data from five established agri-food firms with the highest market capitalization. Then, linear regression and correlation analyses were used, followed by the utilization of fuzzy cognitive mapping (FCM) modeling. The analysis revealed that increased traffic through search sources is associated with reduced advertising costs. Additionally, enhanced website engagement contributes to lower advertising expenses, emphasizing the optimization of the user experience. However, it has been discovered that allocating funds for social media advertising eventually results in higher expenses with higher website-abandoning rate. Ultimately, successful management of the balance between product costs and profitability in the agri-food sector lies on the increased use of search sources and greatly reducing the use of social media sources.
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8/6/2022
Rome – The barometer for world food commodity prices declined slightly in June for the third consecutive month, the Food and Agriculture Organization of the United Nations (FAO) reported today.
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7/9/2022
Rome/Labuan Bajo, Indonesia - The challenges undermining global food security call for a complex approach embracing investment, policy reforms and better use of resources, QU Dongyu, Director-General of the Food and Agriculture Organization of the United Nations (FAO) told a key meeting of the G20 today....
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7/7/2022
Rome – The barometer for world food commodity prices declined slightly in June for the third consecutive month, the Food and Agriculture Organization of the United Nations (FAO) reported today.
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9/14/2019
The purpose of this quantitative study is to investigate the role of government expenditure on food security and its
model based on the Input Demand Function (IDF). This study uses secondary data collected from the Bureau of Statistics
Centre of Indonesia, which consists of 23 regencies/municipalities in Aceh Province for the 2007-2016 period.
The data is analysed using Two-Stage Least Square (2SLS). The analysis shows that food security in terms of availability,
accessibility, and food utilisation was influenced by the farmers’ decisions regarding production inputs. In order
to increase food availability, the government is partially responsible for the costs incurred by farmers for producing
food. Furthermore, to raise food accessibility, utilisation, and farmers’ income, food prices need to be regulated such
as the price of grain for farmers or the price of rice for producers. To conclude, the government needs to buffer the
stock board and ensure controls are in place to stabilise food prices.
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